The time of an instant
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The ad ‘Photos in 5 minutes’ can refer to the time of exposure of a photograph, to the time it requires processing it on a surface, or to the interval in which every five minutes a camera shoots. The preposition ‘in’ determines the duration of a process that we assume as instantaneous. The time of an instantis an installation that speculates on the concept of immediacy in the photographic record. We delegate in photograph the experience of immediacy and all the instants are now decisive. How many images are produced every five minutes in the world?
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